Tagged: W14-15A5

Week 14 to 15 – Activity 5: Create and share personas

Timing: 5 hours

Tip: Check you are logged in to OU Google Apps before trying to access any of the links to Sites or Docs.

  • Reflect on your understanding of the domain in which the project will be implemented. Each team member should create one or two personas of actors in this domain – individuals who will participate in, be affected by, or have a stake in, your innovation. Use one of the templates below:
  • Create a page called ‘<your name>’s personas’ in the ‘Context’ section (see ‘Background’) of your project site and post your persona cards to this page. If you create your persona cards as Google docs you can embed them into this page. Alternatively, you can upload them as attached files, or copy and paste the information on your persona cards to this page for easy viewing by your team mates. Advice on creating a page, embedding a file and attaching documents can be found in the block’s guide to OU Google Apps.
  • Send a message to your team forum, notifying your team mates that you have posted your personas. Include a link to your personas’ page.
  • Review one or two personas posted by your team mates. Comment on them, noting how they could help inform the design, any differences from your personas, and also any ambiguities, inconsistencies or any other issues you may have noticed.
  • Respond to comments from your team mates. Consider:
    • What are the similarities and differences between the personas you proposed and those that your team mates have contributed?
    • What have you learned from this exercise about your design space and about the design process?
  • Visit other teams’ websites and consider their personas. Offer feedback through the other teams’ discussion forums and reflect on any feedback you receive from other teams.


Completed. Persona copied here.


To illustrate this task, here’s a persona we constructed of an imaginary H817 student. This persona is based on a survey of MAODE tutors.

Example Persona Card

Clipart image of girl in wheelchair
Name: Ali Dickson

Gender: Female

Age: 52

Lives in: Maidenhead with partner, 2 kids and a cat.

Likes: Drawing, reading, sailing. She has paraplegia.

Education and experience Holds an MA in Professional Development, Education and Training from Swansea Met. Takes occasional short courses as opportunities arise. Recent courses in CRM and website development.

15 years in staff development, first 10 at East Berkshire College and for the last 5 at Bucks new university.

Role and responsibilities Designs and delivers staff development courses at Bucks new university.
Technical skills Very good at using office applications, has reasonable confidence in website building and other web skills (e.g. searching) and good command of general utilities, but wary of web 2.0 technologies such as blogging and social networking.
Subject domain skills and knowledge Uses the college’s VLE to support the staff training courses she designs and delivers, and the college Intranet to advertise them and recruit participants.
Motivation and desires Degree-educated but hasn’t taken an HE level course for a while and is conscious of being overtaken by younger and more knowledgeable peers. She is aware of the potential of new technologies in education but finds the sector very intimidating.
Goals and expectations To professionalise her practice around educational technology and to understand the possibilities better.
Obstacles to their success Often very traditional in outlook – content-oriented, worried about organisational aspects, rule-centred. Finds innovation fraught with problems of an organisational and administrative nature.
Unique assets Sceptical, in a positive way – good at asking challenging questions, not accepting things at face value.